How to use Instagram stories

Here are our top tips for using Instagram stories: 

1. Utilise ‘Highlights’ to save your stories. Make sure these are ordered, have structure and look good. This includes making the front image look professional and on brand, making sure the title tells you what is included, and making sure you include your most aesthetic Story posts in them.

2. Stories on Instagram act as an easily accessible window to your account. Often people will discover you through stories, so posting on them regularly throughout the day can be a quick, easy and low stress way to stay engaged with your audience. Document your day, your studio, your trip to the art shop (or even shopping online!). Stories take the stress out

3.  Utilise stories to show your personality. Use them to show off your family life, your pets, your garden, whatever else you are passionate about. They flesh out the artist behind the perfectly curated Instagram feed. Your audience will love learning more about you and your life.

4. Show off your exhibitions and where your work has been exhibited. Make sure to tag the galleries, other artists, people that visit and any press. This will lead them to you and ensure they revisit your work! Fingers crossed they will also share your artwork again to their audiences. It’s all about cross promotion.

5.  Stories are a fantastic way to utilise those works in progress, those messy studio shots, or just those pictures you don’t want on the ‘portfolio’ of your Instagram page.

6. Have fun with your Stories! Utilise the widgets, the pen tool and the different text options to make them more ‘you’. Play around with colours and make them as aesthetic and interesting as you can. Your followers will love them!